Addis Ababa’s love for books just gained a new home. The iconic Jafer Bookstore, long recognized as one of Ethiopia’s most beloved literary destinations, has opened a new and spacious branch, marking a major step forward for the city’s growing reading culture.

Located along Ras Mekonnen Avenue in Legehar, the new branch of Jafer Books is a striking blend of modern design and warm literary atmosphere. The moment visitors walk in, they’re greeted by tall wooden shelves, wide aisles, and inviting reading corners that make browsing a relaxed, enjoyable experience.

The space is significantly larger than the original store — a deliberate choice to accommodate the bookstore’s expanding catalog and the increasing number of readers who visit daily. The interior balances practicality and charm: bright lighting, neatly arranged sections, and comfortable seating encourage customers to linger, explore, and truly engage with books.

The new branch boasts one of the most extensive book selections in Addis Ababa, offering thousands of titles across genres — from literature, history, and politics to self-development, art, science, education, and children’s books.

Both local and international authors are well represented, and the store continues to champion Ethiopian writers, giving their works a visible and respected platform. The growing interest in Amharic-language literature and translated global titles is evident on the shelves, making Jafer Books a space that connects readers to the world while celebrating homegrown voices.

More than just a retail space, Jafer’s new branch is envisioned as a cultural hub — a place for people to come together around ideas, discussion, and creativity. The owner, Jafer Shifa, has expressed his long-term goal to make reading more accessible and enjoyable, particularly for younger generations.

Visitors often note the welcoming and calm environment, ideal not only for buying books but also for pausing to read, reflect, or share recommendations. The staff’s knowledgeable guidance and enthusiasm further add to the store’s reputation for personalized, friendly service.

In a time when digital entertainment dominates much of daily life, Jafer Bookstore’s continued growth is a hopeful sign for Ethiopia’s reading culture. While the habit of regular reading has declined in many urban centers, there’s a visible resurgence among students, professionals, and creatives who see reading as both a source of knowledge and relaxation.

Bookstores like Jafer are at the heart of this shift — not just selling books, but rebuilding the culture of reading. Events such as book signings, literary discussions, and school collaborations are helping to keep literature relevant and exciting for the next generation.

With its beautiful new space, diverse selection, and commitment to community, Jafer Bookstore continues to redefine what a modern Ethiopian bookstore can be. It stands as both a business success story and a cultural landmark, symbolizing the power of perseverance and passion for books.

For those who believe in the transformative power of reading, the new Jafer Bookstore is more than a place to buy books — it’s a place to belong, to learn, and to be inspired.