Social media sensation Rache Tesfaye has officially been crowned as the Ambassador of Oromia Tourism, a milestone that bridges entertainment, education, and cultural pride. Known across TikTok for his hilarious, heartwarming, and culturally rich videos, Rache is now stepping into a role that carries both glamour and responsibility — promoting the natural beauty, traditions, and tourism potential of the Oromia region.

Rache Tesfaye has become a household name on TikTok and Instagram, where his content ranges from comedic skits about everyday Ethiopian life to creative lessons in Afan Oromo, Ethiopia’s most widely spoken language.

Through short, engaging clips, Rache teaches non-speakers basic Afan Oromo words and phrases, blending humor and culture in a way that makes learning fun and accessible. His followers often praise him for promoting linguistic unity and cultural understanding among Ethiopia’s diverse youth.

One of his most viral series, “Learn Afan Oromo with Rache,” features simple greetings, expressions, and slang explained in relatable, funny scenarios. By using entertainment as a tool for education, Rache has become not just a creator , but a digital cultural ambassador even before his official appointment.

The title of Ambassador of Oromia Tourism is awarded to public figures who actively contribute to promoting Oromia’s image, destinations, and traditions both locally and internationally.

As part of his new role, Rache Tesfaye will:

• Promote Oromia’s key tourism destinations such as Bale Mountains, Wenchi Crater Lake, and Lake Ziway through digital storytelling and travel content.

• Highlight Oromo culture and festivals like Irreecha, Gadaa traditions, and traditional cuisine to global audiences.

• Collaborate with Oromia Tourism officials to support eco-friendly travel campaigns and community-based tourism initiatives.

• Use his platforms to encourage youth participation in preserving culture and protecting natural heritage sites.

By merging his social media influence with cultural advocacy, Rache represents a new era of tourism promotion — one that is digital, inclusive, and deeply connected to local identity.

Since the announcement on February 10, 2025, Rache’s followers have flooded his pages with congratulatory messages, calling him “the perfect ambassador for Oromia.” Many credit him for making culture cool again and for inspiring Ethiopian youth to take pride in their roots. One of his fans says, “ He made learning Afan Oromo fun, now he’s taking it to the world.

From his humble beginnings as a passionate content creator to becoming a symbol of cultural pride and unity, Rache Tesfaye’s journey is nothing short of inspiring. His creativity, humility, and dedication to promoting Oromia’s identity have captured hearts across Ethiopia and beyond.  Congratulations, Rache Tesfaye, your light continues to shine brighter with every step. May your journey as Oromia’s Tourism Ambassador bring even more beauty, pride, and connection to our beloved region and beyond! Congratulations, Rache Tesfaye — your light continues to shine brighter with every step.