“You say you love me? Put me in Chanel.” Tyla’s latest single turns a simple metaphor into an anthem of recognition and empowermen.

South African artist Tyla has released her new single, CHANEL, on 24 October 2025 via FAX and Epic Records. The track blends amapiano, pop, and R&B sounds, while delivering a direct and playful message: love and appreciation should be shown, not just said.

The chorus  “You say you love me? Put me in Chanel”  is Tyla’s way of saying that words alone aren’t enough. She frames the song around the idea that women deserve to be seen, valued, and celebrated. It’s a metaphor for recognition: if you truly care, show it through your actions.

CHANEL features Tyla’s signature fusion of upbeat amapiano rhythms, melodic pop hooks, and smooth R&B tones. The track’s playful energy complements its message, making it both fun and meaningful. While the lyrics are simple, their clarity makes the empowerment theme immediately recognizable.

The music video expands on the song’s concept through fashion and visuals. Tyla is styled in archival Chanel pieces, ranging from vintage handbags to accessories, with subtle casual elements incorporated to provide contrast. The video underscores the idea of acknowledgment and value, using fashion as a metaphor for recognition and visibility.

With CHANEL, Tyla turns a simple line into a powerful statement: love isn’t just words it’s demonstrated through action. The chorus, “You say you love me? Put me in Chanel,” serves as a metaphor for recognition, appreciation, and claiming one’s worth. Tyla reminds listeners that love should be shown, not just spoken.